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Introducing the Walter Knit Long Sleeve Polo, A beautifully crafted, textured polo perfect for any occasion, dress it up, or dress it down, the Walter is a versatile piece for the modern wardrobe. Available in Khaki and Dark Navy. #iloveugly #clothingbrand #contemporaryminimalism #sophisticatedsimplicity #auckland #nztiktok #nz #mensfashion #menswear #newcollection

Introducing the May Womenswear Collection — A selection of elevated basics, designed with meticulous attention to detail. View the full collection on our website now. #iloveugly #clothingbrand #contemporaryminimalism #sophisticatedsimplicity #womeswear #womensfashion #womensclothing #auckland #nztiktok #nz

We are incredibly proud of this one, to be opening our 5th store only 6 months after Victoria St in Wellington is a great feeling and we are excited to share it with you. #iloveugly #auckland #nztiktok #nz #sylviapark #sylviaparkmall #sylviaparkauckland #sylviaparkshopping #clothingbrand #contemporaryminimalism #sophisticatedsimplicity

I Love Ugly | May Collection coming soon.. #iloveugly #contemporaryminimalism #clothingbrand #sophisticatedsimplicity #newcollection #auckland #nz #nztiktok #editorialfashion

As our expansion into different locations has progressed we have made it a goal to provide a unique visual experience within each of our stores. A big thank you to all those who visited our Sylvia Park store today. #iloveugly #sylviapark #sylviaparkmall #sylviaparkauckland #sylviaparkauckland #sylviaparkshopping #auckland #nz #nztiktok #contemporaryminimalism #clothingbrand #sophisticatedsimplicity

The Lewi Tee — a new silhouette for those who enjoy the feel of a boxy fit but prefer a slightly shorter length at the waist and sleeve than our Box Tee. Available now. #iloveugly #clothingbrand #contemporaryminimalism #sophisticatedsimplicity #boxtee #auckland #nztiktok #nz #menswear #mensfashion #newcollection

Introducing the Denim Poker Jacket, an outerwear piece that has been tailored for comfort without compromising on style. Crafted with meticulous attention to detail this denim jacket has been made to last. Available in Faded Blue and Light Vintage Black. #iloveugly #sophisticatedsimplicity #clothingbrand #contemporaryminimalism #auckland #denimjacket #denim #nz #nztiktok

What goes on behind the scenes at an ECOM Shoot. #iloveugly #sophisticatedsimplicity #clothingbrand #contemporaryminimalism #auckland #nz #nztiktok

May Collection Loading… #iloveugly #sophisticatedsimplicity #clothingbrand #contemporaryminimalism #auckland #nz #nztiktok #newcollection #styling