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World class chocolate requires extreme attention to detail right from the very start.
Very few people in the chocolate industry are as meticulous as my brother Brian (the guy in the video).
My name is Adam. I'm one of the owners too.
For more than a decade, Brian lived full time in a small Peruvian jungle town buying a thought to be extinct variety of cacao from about 500 small farm families and running our family-owned processing facility.
The cacao was used to make a high-end chocolate for 5-star restaurants and chocolatiers for most of our company's history. It wasn't available directly to the public.
Not only was the chocolate delicious, but the cacao was called "an unprecedented discovery" by the lead geneticist at the USDA.
The type of cacao that grows naturally in the canyon where we operate was thought to have been completely wiped out by disease 120 years ago.
We voluntarily pay 10 times fair trade premiums to the farmers we work with, which we can do because we cut out about 7 players from the supply chain by buying and selling direct.
In 2020, when the pandemic hit and restaurants got shut down, we started selling chocolate online to the public for the first time ever.
It has been awesome! We now have thousands of 5 star reviews!
Thankfully it worked out because we were on the verge of going under.
Our chocolate is only available online through us and in our two small shops in Washington state.
It isn't available in any stores.
That elimin
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To make great chocolate, we floated a rare variety of Peruvian cacao across the Chinchipe river for 8 long years...
Seven years ago, the Peruvian government put a bridge over this river and that made life a lot easier on everybody.
For a long, long time, more than decade, one of our founders lived out in a small jungle town buying a thought to be extinct variety of cacao from about 500 small cacao farm families.
The cacao was used to make a high end chocolate for 5 star restaurants and world renowned chocolatiers.
Not only was the chocolate delicious, but the cacao was called "an unprecedented discovery" by the lead geneticist at the USDA.
The type of cacao that grows naturally in the canyon was thought to have been completely wiped out by disease 120 years ago.
We voluntarily pay 10 times fair trade premiums to the farmers we work with, and over the last 20 years doing business in Peru, we have become a Peruvian-American family. We're American, our wives are Peruvian.
In 2020, when the pandemic hit and restaurants got shut down, we started selling chocolate online to the public for the first time ever.
It has been awesome! We now have thousands of 5 star reviews!
Thankfully it worked out because we were on the verge of going under.
So much better than being a wholesaler.
The good thing is that our economics were based on wholesaling and that is why you can get a world renowned chocolate for less than the price of a mid range bar of chocolate at the grocer