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The #AIKWeddingFestive 2023 collection is a love letter to the craft of Kashmir. Derived from the scenic landscapes of the region and infused with the colours of rich cultural heritage, ‘Kashida’ is the traditional name of Kashmiri embroidery, passed down to generations in the forms of heirlooms, originating from royal patronage. The designs in this collection carry the essence of Kashida, each in their own way, with kacha tanka stitches, heavily adorned motifs or a glorious blend of antique golds.