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Introducing Diffshop: Your Go-To Tool for DTC E-Commerce Store Data Insights

Ever found yourself scratching your head, trying to figure out how your competitors are doing on their DTC e-commerce sites? You're not alone. Many entrepreneurs wonder about the sales figures of other stores and which ones are selling products similar to theirs.

One of the most frequently asked questions by entrepreneurs and competitors alike is: Can you see how many sales a Shopify store has? We're here to provide a comprehensive answer to this question and delve deeper into the intricacies of Shopify's platform.

Understanding Shopify's Transparency

Shopify, as one of the leading e-commerce platforms, offers a plethora of tools and analytics for store owners. However, for those who aren't store owners but are curious about a store's performance, the information isn't as readily available.

Sales Data: Public or Private?

The direct answer to the question is no, you cannot directly see the exact number of sales a Shopify store has made. Sales data is considered sensitive information, and Shopify protects the privacy of its merchants. However, there are indirect methods to gauge a store's popularity and performance.

While platforms like Amazon have a slew of analysis tools, such as "Seller Spirit" and "Jungle Scout", things get a tad trickier for independent sites. The market has long felt the absence of a straightforward tool to spy on similar stores.

Before stumbling upon Diffshop, here's how I tried to crack the code:

1. Estimating Sales Through Website Traffic

I'd use tools like SimilarWeb or SEMrush to get a sneak peek into the traffic data of rival websites. Then, considering the number of SKUs and the price tags on the products, I'd try to guess the average order value. Taking into account the typical conversion rate of Shopify stores, say 1%, I'd do a bit of math: Traffic x Average Order Value x 1% Conversion Rate. But here's the catch: if my data was even slightly off, the results could swing wildly. Imagine if the actual conversion rate was 2% instead of 1% - that's a potential doubling of the sales volume!

2. Place the Trial Order

Another trick was to place an order on a competitor's site. Let's say the order number was #0011. Given Shopify's numbering starts from #0001, this would mean I was the 11th customer. Wait a couple of days, place another order, and if the number is, say, #0059, it's clear they sold 48 items in those two days. Simple math tells me that's about 24 items a day. But this method burns a hole in the pocket. Not to mention, some stores don't even offer refunds once they ship out. It's a decent strategy for one website, but scaling it up to 10 or 20? Not so much.

3. Estimating Sales Through Product Reviews

One way to estimate sales is by looking at product reviews. A high number of reviews can indicate that a product is popular and has been purchased frequently. However, this method isn't foolproof. Some customers might not leave reviews, and others might leave reviews without making a purchase.

4. Analyzing Best Selling Products

Shopify stores have a hidden "/collections/all?sort_by=best-selling" URL that can show the best-selling products of a store. By analyzing these products and their reviews, one can make an educated guess about the store's sales volume.

5. Competitor Analysis Tools, Shopify Spy Tools

There are several tools available that offer competitor analysis for e-commerce platforms, including Shopify. These tools can provide estimates on monthly sales, revenue, and other valuable metrics. However, it's essential to approach these numbers as estimates rather than exact figures.

I even gave Commerce Inspector a whirl. But a month in, I had to call it quits. The hefty price tag was one thing, but the real deal-breaker was the inaccurate data. When I tested it on my store, the numbers were way off. Plus, it couldn't even fetch data for many competitor sites.

Then, like a breath of fresh air, I came across Diffshop. Running a few tests with my stores, I was pleasantly surprised. The tool's predictions were on point. Sure, it wasn't a perfect match, but with an error margin of just about 10%, it was pretty darn close.

Here's what you get with Diffshop:

Store Sales Insights:

1. Filter by country, the tech behind the site, categories, and more.
2. Dive deep with keyword searches. For instance, if you're in the jewelry game, just punch in "jewelry", sift through similar stores, and rank them by sales or when they went live.
3. Or, if you have a specific site in mind, just pop in the URL to get the lowdown.

Best-sellers Breakdown:

1. As the image below shows, you can scout the sales figures for specific categories or products. Rank them by sales and filter by when they were listed.

Ad Analysis:

1. The image below is your one-stop-shop to scout trending ads on platforms like Facebook, Instagram, and TikTok. Perfect for when you need a dash of inspiration or want to keep a finger on the pulse of current trends.

Remember, the right tools can make or break your game. So, before diving into the world of DTC e-commerce sites, make sure you're armed with top-notch research.

This is the Diffshop weekly selection of top TikTok ads!

We have created a snapshot for you! We make our picks based on engagement metrics, ad creatives and popularity index. Read the report below, learn ad ideas, get inspiration and improve your own TikTok Ad ROI!

With Diffshop, you can achieve a lot more! We help you to gain first hand insights into the e-commerce world, Imagine what you can achieve if you have the insights your competitors don't! Diffshop offers live monitoring of 9M+ stores, 1B+ products, 200M+ keywords and 60M+ ads, try our incredible features now: Shopify Store Research、Shein Product research、 Facebook Ad Research、Instagram Ad Research、TikTok Ad Research。

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Voted best Australian invention of 2023 at our mums backyard summit #b... | TikTok Made Me Buy It | TikTok

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my fake tooth at the end 🦷🦷🐭🦷 #whiteningteeth | my smile whitening kit | TikTok

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Berserk x Nen Culture COLLABORATION IS LIVE #berserk #animeclothing #a... | TikTok

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This is the Diffshop weekly selection of top Facebook ads!

We have created a snapshot for you! We make our picks based on engagement metrics, ad creatives and popularity index. Read the report below, learn ad ideas, get inspiration and improve your own Facebook Ad ROI!

With Diffshop, you can achieve a lot more! We help you to gain first hand insights into the e-commerce world, Imagine what you can achieve if you have the insights your competitors don't! Diffshop offers live monitoring of 9M+ stores, 1B+ products, 200M+ keywords and 60M+ ads, try our incredible features now: Shopify Store Research 、 Shein Product research 、 Facebook Ad Research、 Instagram Ad Research、 TikTok Ad Research。

Finding the right product to sell on Shopify can make or break your e-commerce journey. A winning product can drive high sales figures and profits, making your store a success. Here's a comprehensive guide to help you identify those golden opportunities:

1. Characteristics of a Winning Product:

• High Demand: The product should be something that customers are actively searching for.

• Unique: It should stand out from the crowd, offering something that other products don't.

• Profitable: Ensure there's a good margin between your buying and selling price.

• Lightweight: Products that are easy and cheap to ship are generally more profitable.

• Good Reviews: Positive feedback from other sellers or customers can indicate a product's potential.

2. Methods to Find Winning Products:

a. Study Amazon Best Sellers:

• Amazon's bestsellers list is updated hourly, providing insights into trending products.

• The 'Movers & Shakers' section on Amazon can also give you a glimpse of rapidly trending products.

b. Use TikTok Search:

• Search for hashtags like #tiktokmademebuyit, #amazonfinds, #coolgadgets, #amazonreview, and #productreview.

• Filter results to see trending products from the last three months.

• Look for videos with more than 100k likes and check comments for purchase intent.

c. Use Facebook Search:

• Search for phrases commonly used in ad copy like "Shop Now", "Free Shipping", or "Limited Time Only".

• Filter results by 'video' and set the 'date posted' to 'this month'.

• Look for ads with high engagement (comments, likes, shares) to identify trending products.

d. Bookmark eBay Watchcount:

• Use eBay Watchcount to see products with the most watchers on eBay.

• Products with a high number of watchers typically indicate a strong market interest.

3. Product Validation:

Before finalizing a product, ensure it meets the following criteria:

• Shipping: Consider shipping costs and duration. Ideally, offer free shipping or build the shipping cost into your selling price.

• Weight: Lighter products are generally better for dropshipping.

• Markup: Ensure there's a good profit margin after accounting for ad costs.

• Natural Validation: Use common sense to evaluate the product's appeal. Does it solve a problem? Is it something people need?

4. Determining Product Saturation:

• Use tools like "Keepa" to check the price history of a product on Amazon. A steady price indicates less saturation, while a dropping price can indicate oversaturation.

• Other Chrome extensions like "Saturation Inspector" can also help gauge saturation.

5. Sourcing Products:

• AliExpress & Alibaba Dropship: These platforms offer a wide range of products at competitive prices. However, be mindful of shipping times and quality control.

• US/Country Sourcing: Sourcing locally can offer faster shipping times and better quality control but might come at a higher price.

How DiffShop Can Help:

Diffshop is a powerful tool that aids e-commerce sellers in researching competitor data, spying on Shopify store's sales revenue, hot selling products, and even ad campaigns across platforms like Facebook, TikTok, and Instagram. By leveraging the insights provided by Diffshop, sellers can make informed decisions about which products have the potential to be winners in the market. The platform's comprehensive analytics can help you identify trends, understand consumer behavior, and ultimately, find the best products to sell on Shopify.

This is the Diffshop weekly selection of top TikTok ads!

We have created a snapshot for you! We make our picks based on engagement metrics, ad creatives and popularity index. Read the report below, learn ad ideas, get inspiration and improve your own TikTok Ad ROI!

With Diffshop, you can achieve a lot more! We help you to gain first hand insights into the e-commerce world, Imagine what you can achieve if you have the insights your competitors don't! Diffshop offers live monitoring of 9M+ stores, 1B+ products, 200M+ keywords and 60M+ ads, try our incredible features now: Shopify Store Research、Shein Product research、 Facebook Ad Research、Instagram Ad Research、TikTok Ad Research。

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Slides to buy instead of Yeezys slides ✅ @jeromenolabel #fyp #viral #... | TikTok

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Which one will beat the Mustang? 🧐🚘💨#racing #drifting | rc car | TikTok

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Lmk cuz you already know we make the hardest sites out there#fkxmedia ... | fkxmedia | TikTok

hismile

Wait till you see this 👆 | prime toothpaste | TikTok

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Is this a JOKE 😨 #glowup #smile | HiSmile Review | TikTok

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Betsey has dressed some superstars over the years, watch as she remini... | betsey johnson | TikTok

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Your favourite duo are in Monaco🤌🏼 #LGCTMonaco2023 | #ShowJump... | TikTok

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Sharing our morning routine with you guys as my son heads back to scho... | lil huh | TikTok

asapculture.atx

shorts just dropped 🤺….plus everything restocked…yall know what to do... | asap culture review | TikTok

This is the Diffshop weekly selection of top Facebook ads!

We have created a snapshot for you! We make our picks based on engagement metrics, ad creatives and popularity index. Read the report below, learn ad ideas, get inspiration and improve your own Facebook Ad ROI!

With Diffshop, you can achieve a lot more! We help you to gain first hand insights into the e-commerce world, Imagine what you can achieve if you have the insights your competitors don't! Diffshop offers live monitoring of 9M+ stores, 1B+ products, 200M+ keywords and 60M+ ads, try our incredible features now: Shopify Store Research、Shein Product research、 Facebook Ad Research、Instagram Ad Research、TikTok Ad Research。

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