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The Ultimate Guide to Find a Winning Product to Sell on Shopify
Finding the right product to sell on Shopify can make or break your e-commerce journey. A winning product can drive high sales figures and profits, making your store a success. Here's a comprehensive guide to help you identify those golden opportunities:
1. Characteristics of a Winning Product:
• High Demand: The product should be something that customers are actively searching for.
• Unique: It should stand out from the crowd, offering something that other products don't.
• Profitable: Ensure there's a good margin between your buying and selling price.
• Lightweight: Products that are easy and cheap to ship are generally more profitable.
• Good Reviews: Positive feedback from other sellers or customers can indicate a product's potential.
2. Methods to Find Winning Products:
a. Study Amazon Best Sellers:
• Amazon's bestsellers list is updated hourly, providing insights into trending products.
• The 'Movers & Shakers' section on Amazon can also give you a glimpse of rapidly trending products.
b. Use TikTok Search:
• Search for hashtags like #tiktokmademebuyit, #amazonfinds, #coolgadgets, #amazonreview, and #productreview.
• Filter results to see trending products from the last three months.
• Look for videos with more than 100k likes and check comments for purchase intent.
c. Use Facebook Search:
• Search for phrases commonly used in ad copy like "Shop Now", "Free Shipping", or "Limited Time Only".
• Filter results by 'video' and set the 'date posted' to 'this month'.
• Look for ads with high engagement (comments, likes, shares) to identify trending products.
d. Bookmark eBay Watchcount:
• Use eBay Watchcount to see products with the most watchers on eBay.
• Products with a high number of watchers typically indicate a strong market interest.
3. Product Validation:
Before finalizing a product, ensure it meets the following criteria:
• Shipping: Consider shipping costs and duration. Ideally, offer free shipping or build the shipping cost into your selling price.
• Weight: Lighter products are generally better for dropshipping.
• Markup: Ensure there's a good profit margin after accounting for ad costs.
• Natural Validation: Use common sense to evaluate the product's appeal. Does it solve a problem? Is it something people need?
4. Determining Product Saturation:
• Use tools like "Keepa" to check the price history of a product on Amazon. A steady price indicates less saturation, while a dropping price can indicate oversaturation.
• Other Chrome extensions like "Saturation Inspector" can also help gauge saturation.
5. Sourcing Products:
• AliExpress & Alibaba Dropship: These platforms offer a wide range of products at competitive prices. However, be mindful of shipping times and quality control.
• US/Country Sourcing: Sourcing locally can offer faster shipping times and better quality control but might come at a higher price.
How DiffShop Can Help:
Diffshop is a powerful tool that aids e-commerce sellers in researching competitor data, spying on Shopify store's sales revenue, hot selling products, and even ad campaigns across platforms like Facebook, TikTok, and Instagram. By leveraging the insights provided by Diffshop, sellers can make informed decisions about which products have the potential to be winners in the market. The platform's comprehensive analytics can help you identify trends, understand consumer behavior, and ultimately, find the best products to sell on Shopify.
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Top Facebook ads of the week 2024-05-26
This is the Diffshop weekly selection of top Facebook ads!
We have created a snapshot for you! We make our picks based on engagement metrics, ad creatives and popularity index. Read the report below, learn ad ideas, get inspiration and improve your own Facebook Ad ROI!
With Diffshop, you can achieve a lot more! We help you to gain first hand insights into the e-commerce world, Imagine what you can achieve if you have the insights your competitors don't! Diffshop offers live monitoring of 9M+ stores, 1B+ products, 200M+ keywords and 60M+ ads, try our incredible features now: Shopify Store Research 、 Shein Product research 、 Facebook Ad Research、 Instagram Ad Research、 TikTok Ad Research。
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Dropshipping Product Research: Tips & 8 Best Tools For 2024
The success of a dropshipping business hinges on various factors, including reliable suppliers, strategic pricing, and effective marketing campaigns. However, product research is equally crucial for achieving success. The global value of the dropshipping e-commerce business was projected to be $128.6 billion in 2020 and is expected to reach $476.1 billion by 2026. Understanding the importance of product research and utilizing the right tools is essential for thriving in this competitive market.
Importance of Dropshipping Product Research
In the competitive world of online retail, it's vital to offer customers what they want. Proper product research maximizes the ROI of sales and marketing efforts, helping you connect with potential customers and select profitable products.
Key Considerations for Dropshipping Product Research
Price
Competitive Pricing: Compare prices of similar products to find a balance between competitiveness and profitability.
Calculate Profitability: Use profitability calculators to evaluate potential margins, considering all costs.
Supplier Costs: Analyze supplier costs and negotiate for better prices to ensure profitability.
Market Demand & Seasonality
Demand Analysis: Use tools like Google Trends to measure product demand.
Marketplace Mastery: Check best-seller rankings on platforms like Amazon.
Seasonal Considerations: Anticipate seasonal demand fluctuations.
Shipping Costs & Availability
Evaluate Supplier Shipping Fees: Understand the shipping costs from suppliers.
Assess Supplier Shipping Times: Longer shipping times can lead to customer dissatisfaction.
Explore Multiple Suppliers: Diversify suppliers to ensure flexibility and minimize disruptions.
Legal and Compliance Issues
Research Product Regulations: Ensure products comply with legal requirements.
Certifications and Compliance: Verify necessary certifications and industry standards.
Restricted or Prohibited Items: Be aware of region-specific restrictions on products.
3 Ways to Do Dropshipping Product Research
Use Social Media
Engage with Niche Communities: Join relevant groups on platforms like Facebook and Reddit.
Monitor Social Media Ads: Track sponsored posts and ads on Facebook and Instagram.
Analyze Influencer Pages: Follow industry influencers on Instagram or TikTok.
Use Marketplaces
Study Bestseller Lists: Check best-seller lists on Amazon, eBay, and Etsy.
Review Customer Feedback: Read reviews for insights on similar products.
Analyze Competitor Offerings: Study successful competitors' product listings and strategies.
Use a Product Research Tool
Leverage Product Research Platforms: Tools like SaleHoo and Jungle Scout provide detailed insights.
Evaluate Profitability Metrics: Use built-in calculators to assess profit margins.
Track Product Trends with Google Trends: Monitor search term popularity over time.
8 Best Dropshipping Product Research Tools
1. Koala Inspector
Koala Inspector is a powerful dropshipping product finder tool with features like product performance analytics, supplier reliability ratings, and market research.
2. Diffshop
Diffshop is the ultimate e-commerce spy tool covering platforms like Shopify, Shein, Temu, Facebook, Instagram, and TikTok. It offers features such as product research, e-commerce store data, keyword tools, and ad spy, helping you discover best sellers and trending products for dropshipping.
3. DSers
DSers helps manage bulk orders efficiently, especially for AliExpress and other platforms.
4. Niche Scraper
Niche Scraper identifies winning products and trends through detailed analytics.
5. Sell The Trend
Sell The Trend offers insights into trends, market saturation, and profitability, along with a website builder.
6. Jungle Scout
Designed for Amazon sellers, Jungle Scout also aids dropshippers with product traits, competition analysis, and profitability data.
7. Ecomhunt
Ecomhunt helps discover potential winning products with insights into product performance and market potential.
8. Dropship Spy
Dropship Spy offers information on winning products, competitor strategies, and Facebook Ad insights.
Final Thoughts
In the competitive arena of dropshipping, having an edge is essential. Utilize product trend charts and research tools to foresee market trends and make informed decisions. With the right approach to product research, you can ensure the success and profitability of your dropshipping business.
Top TikTok ads of the week 2024-05-19
This is the Diffshop weekly selection of top TikTok ads!
We have created a snapshot for you! We make our picks based on engagement metrics, ad creatives and popularity index. Read the report below, learn ad ideas, get inspiration and improve your own TikTok Ad ROI!
With Diffshop, you can achieve a lot more! We help you to gain first hand insights into the e-commerce world, Imagine what you can achieve if you have the insights your competitors don't! Diffshop offers live monitoring of 9M+ stores, 1B+ products, 200M+ keywords and 60M+ ads, try our incredible features now: Shopify Store Research 、 Shein Product research 、 Facebook Ad Research、 Instagram Ad Research、 TikTok Ad Research。
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Top Facebook ads of the week 2024-05-19
This is the Diffshop weekly selection of top Facebook ads!
We have created a snapshot for you! We make our picks based on engagement metrics, ad creatives and popularity index. Read the report below, learn ad ideas, get inspiration and improve your own Facebook Ad ROI!
With Diffshop, you can achieve a lot more! We help you to gain first hand insights into the e-commerce world, Imagine what you can achieve if you have the insights your competitors don't! Diffshop offers live monitoring of 9M+ stores, 1B+ products, 200M+ keywords and 60M+ ads, try our incredible features now: Shopify Store Research 、 Shein Product research 、 Facebook Ad Research、 Instagram Ad Research、 TikTok Ad Research。
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Top TikTok ads of the week 2024-05-12
This is the Diffshop weekly selection of top TikTok ads!
We have created a snapshot for you! We make our picks based on engagement metrics, ad creatives and popularity index. Read the report below, learn ad ideas, get inspiration and improve your own TikTok Ad ROI!
With Diffshop, you can achieve a lot more! We help you to gain first hand insights into the e-commerce world, Imagine what you can achieve if you have the insights your competitors don't! Diffshop offers live monitoring of 9M+ stores, 1B+ products, 200M+ keywords and 60M+ ads, try our incredible features now: Shopify Store Research 、 Shein Product research 、 Facebook Ad Research、 Instagram Ad Research、 TikTok Ad Research。
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Top Facebook ads of the week 2024-05-12
This is the Diffshop weekly selection of top Facebook ads!
We have created a snapshot for you! We make our picks based on engagement metrics, ad creatives and popularity index. Read the report below, learn ad ideas, get inspiration and improve your own Facebook Ad ROI!
With Diffshop, you can achieve a lot more! We help you to gain first hand insights into the e-commerce world, Imagine what you can achieve if you have the insights your competitors don't! Diffshop offers live monitoring of 9M+ stores, 1B+ products, 200M+ keywords and 60M+ ads, try our incredible features now: Shopify Store Research 、 Shein Product research 、 Facebook Ad Research、 Instagram Ad Research、 TikTok Ad Research。
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